Ecoscape – Product Launch
Role
Sole Creative / Designer
Focus
Strategy & Research, Identity & Marketing, Design, E-Commerce
Quality Marine launched Ecoscape, a new line of natural materials for freshwater and planted aquariums. I was part of the idea from the very beginning, serving as the sole creative—shaping business strategy, brand identity, and marketing direction from naming and packaging to digital presence and tradeshow materials.
Overview
Challenge
How do you launch and brand decorative aquarium materials in a way that sparks imagination instead of just showing products?
Researched market and users by visiting aquarium stores and speaking with hobbyistss
Defined brand positioning around inspiration, craftsmanship, and natural beauty.
Created visual identity, packaging, photography direction, and marketing collateral.
Designed and launched a Shopify e-commerce site for wholesale distribution.
Approach
The Ecoscape line launched successfully with a clear, aspirational identity and cohesive brand system that resonated with hobbyists and retailers.
