Bellator MMA Mobile App
Role
Sr. UX Designer
Focus
End-to-End Product Design, Live Streaming UX, Brand Alignment
Bellator MMA, a Viacom property, needed a full mobile app redesign to bring the fan experience up to date. The old app had low ratings, outdated design, and didn’t support live streaming or TV-provider sign-ins. I led the end-to-end redesign from concept to delivery.
Overview
Challenge
How can we make watching live events feel smooth and exciting while strengthening the brand and engaging fans more deeply?
Defined core app flows and live event logic from early requirements.
Designed UI states for messaging, countdowns, and event transitions.
Collaborated with brand teams to align app, web, and broadcast visuals.
Conducted user tests to refine flows and finalize prototypes for handoff.
Approach
The redesign improved app usability, strengthened Bellator’s visual identity, and helped drive greater engagement with live digital events.
